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受谷歌企鹅2.0影响最大的网站:色情网站、游戏网站

5月22日谷歌企鹅算法进行第四次升级,当前版本为企鹅2.0。据国外SEO机构的数据统计,本次企鹅算法更新受冲击最严重的网站是:色情网站、游戏网站、部分宗教网站、部分知名大站。在英文网站具体受冲击的有:Dish.com、the Salvation Army(宗教网站救世军)、CheapOair(一个特价机票订购网站)、 Educational Testing Service(标准化考试网站)等。

国外专业的SEO软件公司SearchMetrics经常在Google新算法更新后发布受影响的网站数据。一如竟往,他们在本次企鹅算法升级后也发布了相应的数据。SearchMetrics是依据其巨量的网站不同关键词在谷搜索的排名情况来分析这些网站受算法更新的影响。下表即为SearchMetrics发布的受企鹅2.0影响最严重的25个网站列表:

penguin-losers-searchmetrics

在以上25个被谷歌降权的网站中,有8个色网站与4个游戏网站。很显然,企鹅2.0增加了对游戏、色情网站的打击力度。还有一些出名的大网站也受到影响,如DISH.com,救世军,ETS,CheapOair等。REEDS珠宝公司成立于1946年,在美国18个州都有分店,其官方网站reeds.com受本次企鹅算法冲击;用户粘性很高的在线新闻网站dailydot.com也在受影响之列。

本文为译文,原文如下:

Penguin 2.0 Losers: Porn Sites, Game Sites, & Big Brands Like Dish.com & The Salvation Army

May 23, 2013 at 4:14pm ET by Matt McGee

Google's fourth Penguin update — what the company is calling Penguin 2.0 — hit last night, and less than 24 hours later we're already getting a first chance to look at what sites might be considered "losers" in terms of search visibility.

In a nutshell, the list includes: porn sites, game sites and big brands like Dish.com, the Salvation Army, CheapOair and Educational Testing Service (yes, ETS, the company that makes a lot of those standardized tests you probably took as a child).

The SEO software company, SearchMetrics, has just shared its initial look at what sites have been affected the most by the latest Penguin update. As always, SearchMetrics is using its "SEO Visibility" benchmark, which looks at the visibility of a company's web pages as they appear (or don't appear) across a wide range of keywords in Google's search results.

Here's their initial list of the 25 biggest Penguin 2.0 losers:

penguin-losers-searchmetrics

There are eight porn sites on the list of 25, and four game-related sites. Of those game sites, three are listed in the top 10. (You have to merge the porn sites listed at the bottom with the sites above them to get the actual order of impact.)

There are also several well-known brands, like Dish.com, the Salvation Army, ETS, and CheapOair. REEDS jewelers has been around since 1946 and has stores in 18 states. DailyDot.com, also on the list, is a respected online news site.

The column on the far right shows how much "SEO Visibility" each website has lost — at least for the keywords that SearchMetrics tracks. This doesn't necessarily mean that these websites are all seeing dramatic traffic losses, because they might still have high visibility for keywords that aren't being tracked. That said, in the couple years that we've been reporting on the Penguin and Panda updates, lists from SearchMetrics and a couple other SEO software companies have generally been considered mostly accurate.

In his blog post, SearchMetrics founder Marcus Tober says the impact from this latest Penguin update is smaller than he expected.

It's not the update I was expecting. I thought that this Google Penguin update would have had a bigger impact similar to Panda 1. But that didn't happen. My first analysis shows that many thin sites, sites with thin links and especially untrusted links face the problem. In addition, some small business sites were hit because they haven't taken SEO serious enough.

He also told us via email that the impact was much stronger in Germany than in the U.S., and SearchMetrics details some of the Penguin-hit websites in Germany in a separate blog post (German language).