« 上一篇 SEO观察:BBC被惩罚的仅一个文章页面SEO顾问服务遭遇的10大SEO误区 下一篇 »

必应网站管理员推出内容移动工具

必应近日其网站管理员工具宣布推出了一项新功能为 必应的站点移动工具。新版的必应网站移动工具不仅支持用户将网站从一个域名改为另一个域名,也将支持其一个网站目标更改为另一个目录,或一个URL改为另一个URL。

也就是说,必应搜索引擎管理员工具支持三个级别的网站移动,分别是:1、域名级改版即域名更改,包含主域名与子域名;2、网站站内更改,包含内容目录或URL更改:

在相同的域名目录或URL更改

不管是谁的网站,也不管是多么成熟的网站,网站运营过程中,进行适当的改版是必不可少的。如果你的网站正在进行改版,让一些URL重定向到另一个URL,那么你就可以向必应管理员网站移动工具来提交更改。当你重新设计你的网站架构和将许多老的URL重定向到新的位置,OK,就用必应网站移动工具来提交吧,必应将快速响应你的修改。

网站内容从一个域名移动到另一个域名:

如果您将要移动和重定向的URL是从一个网站到另一个你自己已经验证过的网站,也可以使用必应网站移动工具。这种类型是一个伟大的方式来通知必应,你是从一个域移动到另一个域。您可以移动到任何其他域,当然,你需要操作的两个网站,需要都是经过必应网站管理员工具验证的。

Bing网站改版工具与Google域名更改的区别

不可否认,谷歌网站管理员工具的功能很强大,数据也很非富,SEO祥子一直在用。但是单单从网站内容移动工具(也可以称之为"网站改版工具")来看,必应似乎比谷歌更强大!谷歌网站管理员工具的"地址更改"只提供只提供"从一个域名到另一个域名",而且"仅可用于根级域";但是必应网址移动工具则是支持"从一个域到另一个域(包括子域名),一个目录到另一个目录,一个URL到另一个URL"。必应网址移动工具包含三个层次,如下图。

Bing Site Move Tool 必应网址移动工具
Bing Site Move Tool 必应网址移动工具

微软必应在发布网址移动工具的通知中还说:网站管理员们应该保持你网站改版后的301重定向处理,网址移动工具并不能取代它,而只是有助于加快必应搜索引擎处理这些更改。

必应网址移动工具使用的两个注意事项:

(1)在网站改版涉及网址移动时,你必须设置重定向到一个新的地址;
(2)一旦你提交了网址移动表单,那么,你在六个月内将不能再将对同一个域提交申请。

Bing WMT Launches Site Move Tool

Moving domains? Site IA redesign? Finally managed to get your hands on a coveted domain name and willing to make the jump? Have you just gone through a big site redesign with a new directory structure, and want to let us know about it so that we can update our index to reflect your redirects? Then we have good news for you!
Let us know via the Site Move Tool.
Today we're adding another item to your toolbox that lets you do just that. The new Site Move tool under the Diagnostics & Tools section in Bing Webmaster Tools can be used to tell Bing that you have moved and permanently redirected your site, or a section of your site, to a new location. Although permanently redirecting your URLs using 301 redirects is normally enough and the new tool doesn't replace these redirects, the Site Move tool can help speed things up and get your redirects reflected in our index more quickly. More details are available in the Help & How-to Section of Bing Webmaster.
Not just for domain moves
Whereas other Webmaster Tools only allow a "Change of Address" from one domain to another, we wanted to allow web publishers more flexibility. So, we will offer two different types of move notifications to support the following scenarios:
1. You are moving and redirecting a bunch of URLs from one place to another within the current site. This scenario is great if you want to notify us of a major URL move within the same site. This comes in handy when you've redesigned your Site Architecture and are now redirecting many URLs to new locations, and you want us to pick up on this change as soon as possible.
2. You are moving and redirecting URLs from this site to another verified site. This type is a great way to notify us that you are moving from one domain to another domain. You can move to any other domain that you have also verified as a site in Bing Webmaster Tools.
However, that's not all! Once you've selected one of these two options you can also select a move scope using the corresponding drop-down menu. Let's look at the options offered here:
Domain: the domain option should be used if you are moving an entire root domain and all its contents to a new address. This option is available if you are working from within a verified site that represents a domain (not a sub-domain or directory) and when you have selected to move from one site to another. It's similar to what other tools call "Change of Address". For example, you want to notify us that all URLs on http://contoso.com are now permanently redirecting to http://contosonew.com. This will let us know that all subdomains on the contoso.com domain, including, for example, www.contoso.com, static.contoso.com etc., are now redirecting to a new location on contosonew.com
Subdomain: this option allows you to tell us that you are moving all URLs from a specific subdomain elsewhere. Example: you want to tell us that all pages under http://blogs.contoso.com/ are now moving and are permanently redirecting to http://www.contosoblog.com/.
Directory:  the directory option allows you to let us know that you are moving all URLs in a directory (folder) to a new location. Example: you want to notify us of the fact that all URLs under http://www.contoso.com/old-folder/ are now permanently redirecting to http://www.contoso.com/new-folder/.
Here's a quick screenshot of what the Site Move tools looks like inside the Webmaster Tools – the example shows a notification of a move within the same site, reflecting that the folder http://www.bing.com/community/, and all of its contents, has moved to http://www.bing.com/blogs/. (click image to enlarge)
How long should I keep my redirects in place?
As stated before, the Site Move tool doesn't replace the need for redirects from the old location to the new location, so before notifying us of a site move, you should make sure that the permanent redirects are set up correctly. That said, over time, the redirects will become obsolete as the new locations start to gain traction (in the form of links, clicks, trust, etc.), but since this transition will take time, you should plan to keep the redirects in place for at least several months.  
Are there any restrictions?
The Site Move tool does restrict a couple of things: one of them is that we will check, before accepting the notification, whether you've correctly set up your redirects to be permanent (using 301's) and if we can resolve the URLs at the new location. The other is that once you've notified us about a move of from A to B, we will not allow you to move the new location (B) for at least six months.